The great Wayne Gretzky once said,
“Skate to where the puck is going to be, not where it has been.”
With that in mind, I took a year to listen & learn about social media.
It took about nine months to feel as if I really “got it”
(and another three to figure out “my role”).
So, here is what I learned
Secrets of social media for small business
Give it the best you’ve got and give it away freely.
As in real life, it takes time to build trusting relationships.
Also just as in real life, sincerity, honesty and an open heart help.
When the customer/client/patient is ready to buy/act/choose,
You will already be there, ready to sell/provide/serve.
Consider it the “Universal Principle of Reciprocity.”
aka “Skate to where the puck is going to be.“
Here’s how you can “skate to where the puck is going to be”
Through the process of “re-purposing ,” you can give your audience the option of watching (1) your original unedited Hangout on Air, (2) a shorter “evergreen”version, or (3) a series of single topic Golden Nuggets that meet their particular need or answering their specific question.
By creating a series of stand alone segments from your original Hangout on Air, you improve the chances someone will find you in search. The SCOTT Treatment provides both “turn key” services (does it all), and “collaborative” services (coaching you how you can edit our own professional TSTs.)