The great Wayne Gretzky once said,

“Skate to where the puck is going to be, not where it has been.”

With that in mind, I took a year to listen & learn about social media.
It took about nine months to feel as if I really “got it”
(and another three to figure out “my role”).

So, here is what I learned

 

Secrets of social media for small business

 

Give it the best you’ve got and give it away freely.

As in real life, it takes time to build trusting relationships.

Also just as in real life, sincerity, honesty and an open heart help.

When the customer/client/patient is ready to buy/act/choose,

You will already be there, ready to sell/provide/serve.

Consider it the “Universal Principle of Reciprocity.”

 aka  “Skate to where the puck is going to be.

 

Here’s how you can “skate to where the puck is going to be”

Through the process of “re-purposing ,” you can give your audience the option of  watching (1) your  original unedited Hangout on Air,  (2) a shorter “evergreen”version, or (3) a series of  single topic Golden Nuggets that meet their particular need or  answering their specific  question.

By creating a series of stand alone segments from your original Hangout on Air,  you improve the chances someone will find you in search. The SCOTT Treatment provides both “turn key” services (does it all), and “collaborative” services (coaching you how you can edit our own professional TSTs.) 

 
 Prior to launching The SCOTT Treatment, I served as Community Liaison for a small Hospital District east of Seattle. Throughout the 1980’s and ’90’s I served Seattle’s Public Access Ch 29/77 as Executive Director of the Northwest Access and Production Center.  I’ve also served as station manager for BKAT-TV, Executive Director for the Snoqualmie Valley Hospital Foundation and worked at more radio and television stations than I’d care to mention.