Social Media – a Cataclysmic Change in Marketing

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Author Mark Schaefer observes that it might take three years for a business to “get it”when it comes to social media. When the client’s customers ask, the door opens. Businesses have been conditioned for decades to broadcast and advertise. Today, the key is authentic helpfulness — help help help, rather than sell sell sell — is hard to do.

Program Originator: Randy Bowden
B’og post: “a conversation” with Mark Schaefer
Air Date: 8-18-13

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